Adobe Firefly

Adobe Firefly is Adobe’s generative AI platform for creating and editing visual, video, and audio content.

What it does

It provides prompt-based generation and editing tools and connects with supported Adobe applications for broader creative workflows.

Who it is for

It is aimed at designers, photographers, marketers, video creators, and teams already using Adobe creative products.

Pricing overview

Free generations are available with limits, while paid Firefly and Creative Cloud plans provide more generative credits and capabilities.

Product information checked against official Adobe sources on August 19, 2026.